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Facebook: Socialize Media to Target Ads

In the Q&A following Mark Zuckerberg’s F8 keynote today, he was asked how brand advertising will change. His reply? Ads are becoming more social. Sure, Facebook will still feature display ads on...

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The Davids and Goliaths of Content Marketing

The content marketing vendor landscape is big, complex, growing, and sharply bifurcated. It’s a David vs. Goliath game in which enterprise giants are pitted against much smaller (sometimes downright...

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Native Advertising Disclosure and Transparency: Who’s Responsible?

We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and unambiguously indicating that yes, this is an ad, and...

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