Facebook: Socialize Media to Target Ads
In the Q&A following Mark Zuckerberg’s F8 keynote today, he was asked how brand advertising will change. His reply? Ads are becoming more social. Sure, Facebook will still feature display ads on...
View ArticleThe Davids and Goliaths of Content Marketing
The content marketing vendor landscape is big, complex, growing, and sharply bifurcated. It’s a David vs. Goliath game in which enterprise giants are pitted against much smaller (sometimes downright...
View ArticleNative Advertising Disclosure and Transparency: Who’s Responsible?
We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and unambiguously indicating that yes, this is an ad, and...
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